Good to eat

The Challenge Built to Last, the defining management study of the nineties, showed how eat companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with eat DNA? How can good companies, mediocre companies, even bad companies achieve enduring eatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy avity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to eat? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to eat results and sustaind those results for at least fifteen years.