Tourism: The Business Of Travel, 4/E

Tourism, the world?s Iargest industry, continues to grow worldwide. With this growth comes a wealth of opportunities and challenges. In their fourth edition, Cook,Yale, and Marqua invite you to join them in exploring the many changes that are shaping the future of this exciting industry. The authors designed this book so that it engages students in the learning experience. Its appealing writing style and hundreds of current industry examples make it the perfect text for students taking their first tourism class as well as anyone who wants to know more about this exciting industry. Based on popular demand, a variety of readings, exercises, and cases augment the expanded content, providing students with even more opportunities to apply their knowledge.